google ad words
While the ultimate goal is to organically come up first, on the first page of any Google search, an added strategy may be what’s referred to ads Pay-per-click or Google AdWords. Make sure that you are taking advantage of these vast networks of potential customers with results- driven results.
One of the best ways to get the word out about your business is through pay-per-click services. These services give you ad space that only costs you when people click through to your website or landing page. We are a Google AdWords experts. We help website owners generate the type of traffic they need through the use of keywords and pay-per-click advertising within a budget.
We will help you track the success of your PPC campaigns. We will help you determine what is working with your ads and what isn’t so you can make the proper adjustments. We have the experience and knowledge to not only put together a successful campaign but to also help you manage it on an on-going basis.
If you’ve ever tried to manage a Google Adwords campaign on your own, you probably quickly learned that there is a bit more to it than meets the eye. It’s easy to dive in head-first and end up burning through your advertising budget without making any real headway toward profitability.
Adwords success isn’t just about setting up great campaigns — it’s about understanding the signals that the data is sending and using that information to inform future strategies and optimizations.
Here are some of the most common metrics on Google Adwords
- Conversion Rate. Conversion rate is a common choice because it plays such a critical role in the overall success of any campaign. When your conversion rate is low, you pay a higher cost for each new customer. Higher conversion rates are a sign that you are targeting the right keywords and locations within Adwords.
- Click-through rate (CTR). The rate at which viewers click on your ad. A high click-through rate is critical for increasing your AdWords Quality Score and proving relevance for your ad with a particular audience. An ad that gets clicked is one that connects with its intended audience.
- Quality Score. Quality Score is a metric that Google uses to determine whether or not your ad was relevant to its intended audience. High click-through rates, levels of engagement, and site speed all play a critical role in the quality score of any campaign.
- Return on Ad Spend (ROAS). Ultimately, it’s the metric that stands head and shoulders above the rest. What are our returns? Over time, a Google Adwords consultant will help you to grow your return on ad spend.